![]() Why such a counter-intuitive rule? Because, invariably, the problem I am asked to solve is not the real, fundamental, root problem. Norman makes a clear, concise, if a little repetitive at times, argument for how we can make the world a better place through better design through a combination of psychology research, jokes, anecdotes, and serious industry examples, peppered with Norman’s rules to live by from his years of design experience, such as his rule of consulting: “I never solve the problem I am asked to solve. There is a mismatch between the two, one that can lead to enhanced capability if used properly” – (Norman, 2013)Īn update on his 1988 book, The Psychology of Everyday Things, this book continues on the themes of designing for human imperfection and imprecision with new examples. ![]() Machines are rigid, precise, and relatively fixed in their operations. “People are flexible, versatile, and creative. This book is available for reading in the Scholarly Commons and online through the University Library Catalog. ![]() Designer, psychologist, and respected industry expert Don Norman wants to change your life and the way you see the world and his classic book The Design of Everyday Things might just do that. ![]()
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